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23 Things You Can Automate with Stellafai's New Webhooks & API Integrations

Stellafai Coaches
April 17, 2025
4
min read
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Stellafai just got a major upgrade - we now support inbound API and outbound webhook integrations. That means you can automate the flow of information into and out of Stellafai, making it easier than ever to keep your goals aligned and up-to-date, without the manual busywork.

To celebrate this milestone, we’re breaking down 23 powerful ways you can use these new integrations to save time, boost visibility, and make your OKRs actually work for you.

Why Webhooks and APIs Matter for OKR Automation

The biggest step to making OKRs work for your team is ensuring that it’s constantly updated and that you can use the data as a roadmap for your strategic decisions. APIs and webhooks helps ensure that the rest of your tech stack isn’t operating in silos. 

Whether you’re using tools like Trello, Slack, Google Sheets, or HubSpot, you can now build seamless workflows that automatically update goal progress, notify stakeholders of key events, sync real-time data across tools, or eliminate manual reporting and check-ins.

Let’s look into what’s now possible.

Automatically Send Data Into Stellafai with Inbound APIs 📥 

Our inbound API integrations for OKRs let you bring external data into Stellafai from the tools your team already uses. This keeps your goals up to date in real-time and ensures your goals are grounded in actual work and outcomes. 

Here are some things you can now automate with APIs on Stellafai;

1. Sync Google Sheets data to update OKRs from tracked metrics. If you're already managing performance metrics or KPIs in a spreadsheet, you can now feed that data directly into Stellafai to show your real-time progress.

2. Connect Trello or Asana to update OKRs based on task/project completion. As your projects move forward, Stellafai will automatically reflect that progress on your goals, giving you a clearer picture.

3. Pull in CRM data from HubSpot or Salesforce to update sales or revenue-based key results. Automate the syncing of closed deals, pipeline health, or revenue goals without lifting a finger.

4. Import customer usage data from tools like Segment or Mixpanel. Get visibility into customer behavior that directly influences product or CS objectives.

5. Sync Airtable records with Stellafai objectives for better visibility. Airtable’s flexibility makes it perfect for tracking initiatives. Now you can tie those to OKRs with ease.

6. Integrate with Jira to connect development progress with key results. As engineers complete tickets, OKR progress can automatically reflect the work done.

7. Use Typeform or Google Forms to collect team inputs and update goals. Great for weekly check-ins or feedback loops that influence goal status.

8. Pull MRR and churn data from subscription platforms like Stripe or ProfitWell. Keep key financial metrics up-to-date in your strategic OKRs.

9. Bring in metrics from BI tools like Looker, Tableau, or Power BI. Ensure Stellafai reflects the same data your leadership team already relies on.

Need help setting this up? Book a call with Tim here, and we’ll take care of the rest.

Automatically Send Data Out of Stellafai with Outbound Webhooks📤 

Outbound webhooks let Stellafai send real-time updates to other tools whenever something important happens, like a milestone being reached or a key result falling behind. This keeps everyone informed and ensures your outcomes stay in sync.

10. Send Slack OKR updates when key milestones or goals are completed. Celebrate wins and keep your team informed automatically.

Slack integration with Stellafai

11. Update Notion dashboards with real-time progress from Stellafai. Create a single source of truth across platforms with no manual input needed.

12. Push weekly OKR summaries into Airtable or Google Sheets. Perfect for reporting, retrospectives, or sharing with stakeholders.

13. Trigger emails when an OKR is falling behind or goes off track. This helps teams course-correct early with proactive notifications.

14. Send reminders in Teams or Slack when check-ins are overdue. Nudge your team at just the right time to keep habits consistent.

15. Push to Zapier or Make to connect with hundreds of other tools. Whether it’s creating tasks, updating rows, or triggering alerts, the possibilities are endless.

16. Update CRM records when goals tied to customer success are achieved. Automatically tag accounts or update statuses to reflect progress.

17. Send progress alerts to executive dashboards. Ensure leadership always has access to real-time OKR data.

18. Push data to goal visualization tools or internal leaderboards. Make progress visible and motivate teams with healthy competition.

19. Maintain a historical log of OKR progress in Google Sheets or databases. Great for reporting trends and showcasing progress over time.

20. Send automated updates to your team’s weekly newsletter or company update. Keep OKR progress front and center without any extra effort.

Email newsletter via Stellafai webhook integration

21. Trigger task creation in project management tools like Asana or ClickUp based on goal changes. Translate strategic decisions into actionable tasks in real time.

Combine APIs & Webhooks for Full Automation on Stellafai 🔄 

Want to go fully automated? When you combine inbound and outbound automation, Stellafai becomes your operational command center. Goals are updated based on real work happening across your tools, and progress flows back out to the places where your team needs visibility.

22. Create a closed-loop system where data flows in from your work tools, Stellafai tracks and processes it, and updates flow back out to dashboards, chats, and more. It’s a seamless, always-on alignment engine.

23. Use Stellafai as your OKR source of truth, fully integrated into your tech stack. With bidirectional automation, everyone stays on the same page, without needing to log in to one more tool.

Ready to Automate Your OKRs?

Stellafai’s webhook and API integrations are all about eliminating friction. So, whether you're a startup founder, CRO, transformational coach, customer success leader, or operations pro, you can now:

  • Save hours of manual updates
  • Keep your team aligned with real-time data
  • Get better visibility into progress automatically

📞 Book a setup call, and we’ll help you connect everything, or head over to stellafai.com to learn more about automating OKR progress.

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