For a fast-growing agency, achieving scale and delivering measurable business growth required more than ambition—it demanded structure, focus, and alignment. With the support of Riley, a dedicated Stellafai coach, the agency was able to reimagine its strategic vision, adopt a results-driven framework, and enhance its operational execution.

This partnership enabled the agency to significantly expand its social media presence, grow consulting revenue, and streamline internal processes. Through consistent guidance and collaboration in weekly strategy calls, Riley played a pivotal role in helping the agency achieve its objectives. This case study delves into how this partnership drove meaningful transformation and set the agency on a path to long-term success.

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The Challenge

Before working with Stellafai, the agency faced several challenges:

1. Lack of Strategic Direction: Goals were vague, and tracking progress on revenue, client retention, and social media growth was inconsistent.
2. Low Operational Efficiency: There were no streamlined processes for content creation, client management, or performance tracking.
3. Plateauing Social Media Impact: Despite posting regularly, the agency struggled to grow its LinkedIn and YouTube presence or translate engagement into leads.

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How Stellafai Helped

1. Co-Creating a Strategic Vision

Riley guided the agency through vision-setting exercises, ensuring the team had a clear understanding of what success looked like. During early sessions, the coach:

• Encouraged the agency to focus on three core priorities: social media impact, consulting revenue growth, and operational efficiency.
• Helped draft long-term objectives, breaking them into manageable quarterly OKRs that linked tactical activities to broader strategic outcomes.
• Suggested ways to embed Stellafai methods, such as metrics-based mapping to align activities with desired results.

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2. Building a Results-Driven OKR Framework

In weekly calls, Riley provided hands-on support to refine, track, and adapt the agency’s OKRs:

• Helped draft and refine OKRs for LinkedIn growth, revenue targets, and client retention, ensuring they were ambitious yet achievable.
• Introduced tracking systems for key metrics like impressions, calls booked, and videos published, ensuring visibility into progress.
• Advised on mid-quarter adjustments based on real-time performance, like prioritising YouTube videos when LinkedIn impressions plateaued.

By implementing this guidance, the agency gained clarity and accountability, turning their OKRs into actionable drivers of success.

3. Ongoing Coaching Support

• Strategic Clarity: Weekly calls provided direction, ensuring alignment between activities and broader goals.
• Adaptability: Mid-quarter check-ins ensured agility in the face of challenges, like adjusting focus from leads to client retention.
• Accountability: Tracking progress and providing actionable advice kept the agency motivated and on track.

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Key Outcomes

With Stellafai’s guidance, the agency achieved notable progress across all major priorities:

1. Social Media Impact

• LinkedIn Growth:
  • 3,062 new followers (44% progress toward 7,000 target).
  • 25,911 impressions, with standout content like a video generating 33,000 views.
  • 19 LinkedIn calls booked, representing 38% of the 50-call target.
• YouTube Success:
  • Published 2 high-performing videos, including one with 550 views within days of posting.

2. Revenue Growth

• Revenue Milestones:
  • Billed revenue (76% progress toward €15,000 target).
  • Surpassing collection goal, by 43%.
• Client Retention:
  • Retained 3 out of 5 clients.
  • Secured recurring revenue of €3,700 toward the €6,000 retention target (61%).

3. Operational Efficiency

• Streamlined Processes:
  • Created and used 15 LinkedIn content templates
  • Improved CRM adoption through Kanban workflows, providing better visibility into lead tracking.
• Call Metrics:
  • Recorded 4 discovery calls (80%) and 2 closing calls (40%), helping identify bottlenecks in the sales funnel.

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Challenges Addressed

Thanks to Stellafai’s support, the agency overcame key challenges:

• Lead Tracking: By implementing better tracking systems, the agency identified bottlenecks and started closing the gap on their 200-lead target.
• Retention Focus: Emphasis on proactive client outreach helped stabilise retention efforts, though the team continues to refine this area.
• Content Scaling: While LinkedIn content output didn’t hit 100%, strategy advice ensured higher-quality posts, translating to increased impressions and engagement.

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Conclusion

Riley transformed the agency’s approach to growth. Through clear OKRs, actionable advice, and weekly accountability, the agency achieved:

• Tangible social media wins, including 25,911 LinkedIn impressions and 33,000 views on a standout video.
• Record revenue collection of €21,542, surpassing targets by 43%.
• Streamlined processes, enabling faster execution and improved sales tracking.

As the agency looks ahead to 2025, they are poised for even greater success—powered by Stellafai’s coaching and their newfound focus.