Riley is an international startup advisor and transformation coach who has scaled his coaching practice using Stellafai’s powerful OKR tracking and visualization tool.
With a focus on first-time founders in the digital product space, Riley leverages Stellafai to transform abstract startup ideas into measurable success stories. His systematic approach helps founders avoid the most common startup failure: building products with no market fit.
See how he achieved this here ⬇️
The Challenge
Nearly 50% of startups fail because they build products nobody wants. As a startup advisor with a computer science background, Riley saw this pattern repeatedly with first-time founders.
They would arrive with PowerPoint presentations and big dreams, but without clear metrics or accountability systems to guide their journey from idea to viable product. Managing multiple clients simultaneously presented its own challenges:
- Tracking individual progress across different stages of development
- Creating repeatable systems for monitoring key metrics
- Demonstrating tangible value to his clients
- Maintaining high-touch service without getting buried in administrative tasks
The Solution
Riley integrated Stellafai as the cornerstone of his advisory practice, transforming how he delivers value to clients. The platform serves as both a visualization tool and a strategic planning system, enabling him to convert founders' dreams into actionable plans.
Key features that transformed his practice included the:
- Visual OKR tracking with intuitive progress bars
- One-click dashboard duplication for efficient client management
- Multiple integration capabilities for automated updates
- Comprehensive performance monitoring
Implementation Strategy
Riley's approach combines high-touch personal service with data-driven accountability. His implementation process consists of three phases that create immediate value for clients while building long-term relationships.
1. Discovery and Onboarding
During the initial discovery call, Riley immediately demonstrates value by onboarding potential clients onto Stellafai COACH This process creates what he calls the "wow effect" – the moment when founders see their abstract goals transformed into concrete, measurable objectives on a professional dashboard.
“Stellafai helps embody this idea that I’m a high-end consulting firm. It reinforces my brand.”
The onboarding process includes:
- Translating business goals into trackable OKRs
- Setting up visual progress indicators
- Establishing baseline metrics
- Creating a clear roadmap for success
2. Progress Monitoring
Riley operates like a "family doctor" for startups, regularly checking vital signs and addressing issues before they become critical problems. Through Stellafai COACH, he conducts weekly performance reviews to track lead generation metrics, sales conversion rates, customer retention figures, cash flow, and runway calculations
3. Performance Management
One of Riley's most innovative uses of Stellafai COACH is creating "smart contracts" with clients. He establishes clear, measurable criteria for success that automatically trigger contract renewals.
This approach creates transparency through mutually agreed-upon success metrics, objective performance tracking, regular progress updates, and data-driven decision-making. All of this makes it easier to renew his contracts because there’s clear value delivery.
Measurable Results with One of Riley’s Clients
A great example of Stellafai’s impact on Riley’s business comes from a young founder who initially rejected his coaching. Despite generating $15,000 monthly revenue, the founder hadn't noticed his dangerously low customer retention rate.
Using Stellafai, Riley helped the founder see the unsustainability of their business model by;
- Demonstrating the risk of their high customer churn
- Predicting potential revenue instability
- Showing clear indicators through customer churn analysis and retention metrics
When the founder's revenue eventually dropped by 90% due to these unaddressed issues, the visual evidence provided by Stellafai had already laid the groundwork for creating a recovery plan.
Stellafai COACH’s Overall Impact on Riley’s Business
For Riley's Practice, Stellafai has dramatically improved his operational efficiency by:
- Reducing setup time from one hour to minutes per client through dashboard duplication
- Streamlined his client onboarding process
- Enhanced his professional credibility
- Improved client acquisition through immediate value demonstration
For his clients, Stellafai enables these founders to track progress with unprecedented clarity, make data-driven decisions, maintain accountability to goals, and identify and address issues proactively.
“I see Stellafai as an extension of myself. So it’s something that helps me help my client. I bring the value and Stellafai helps me visualise that”
Going Forward
Stellafai COACHhas become indispensable to Riley's startup advisory practice, allowing him to scale while maintaining high-quality service. By providing objective metrics and clear accountability, Stellafai has helped Riley build stronger, more successful relationships with his clients while growing his practice efficiently.
Want to see how Stellafai can help your business scale even better? Book a demo call with our founder, Tim here.